I am on level 17, and you have to Purchase coins or help items. There are No options to watch an ad to get more coins or help items. The idea of the game is cute and sort of unique, but if it only wants you to spend money to buy coins and help items, then this game is just interested in your money as a player and not worth my time or wallet. Uninstalling now. Bye Bye!!

Gameplay was really enjoyable, no complaints about the ads. Then, it froze up at level 36 (the first frozen level for my instance. restarting the game didn't help nor did restarting the phone. Bummer. Went back in to play. Played to level 294. I have all the people off the board but they won't jump in the hole. I literally cannot go further. I guess I'll uninstall now. If I could add a screenshot, I would. Bummer again. What a bug.

I love this game! It's very addictive and oddly satisfying. My one problem with the game is the spacing of the hard levels. There's a "hard level" every three or four levels, and once there were three hard levels in a row! I think there should only be one every ten or fifteen levels. Also I feel like there are some levels you can't win without using coins, and sometimes that involves paying real money. Other than that, I love it!